Author
AUTHOR · BUSINESS COACH · B2B LEAD GENERATION EXPERT
Shalini Billar
Shalini Billar helps coaches, consultants, service providers, and SaaS founders build practical LinkedIn and AI-powered systems that create more consistent, qualified business conversations.
With more than 15 years of experience in digital marketing, lead generation, funnels, and business growth, Shalini turns complex strategies into clear, repeatable frameworks that business owners can implement without unnecessary technical overwhelm.
Her work focuses on responsible outreach, buyer relevance, measurable appointment systems, and the thoughtful use of AI and automation across marketing and sales.
Books by Shalini Billar
Practical, implementation-focused guidance for building modern B2B growth systems.
The LinkedIn Appointment Engine Blueprint
A Practical System for Targeting 20+ Qualified Appointments Every Month
By Shalini Billar
Kindle eBook · Published October 2026 · 145 pages
Turn LinkedIn activity into a measurable B2B appointment system. This practical guide gives SaaS founders, B2B businesses, coaches, consultants, and service providers a structured framework for building more relevant prospecting and qualified sales conversations.
Learn how to define a qualified appointment, choose the right market and buyer, shape a conversation-worthy offer, align your profile, build focused prospect lists, write responsible outreach, use content to create warmth, and improve the funnel through a 30-day implementation plan.
The book includes exercises, checklists, message templates, measurement guidance, responsible AI and automation guardrails, and clearly labelled hypothetical examples. The 20+ appointment figure is a performance target, not a guarantee.
Ideas Designed for Action
Shalini’s writing connects strategy with implementation. Each framework is designed to help readers move from scattered LinkedIn activity to focused systems, responsible automation, measurable qualification, and continuous improvement.
Connect With Shalini
For consulting, speaking, training, interviews, or partnership enquiries, get in touch.